Meet the Team

John obtained a First-Class Aeronautical Engineering degree from Manchester and enjoyed a ten year career with Rolls Royce PLC as a turbine technologist. Following this he made the move into financial planning and worked for various large firms before founding AFWM Ltd in 2011 with Tom Tripp. John has four Advanced Planning qualifications including Pensions and Investment Portfolio Management, meaning he is able to advise on a superior range of issues and offer a first class service to his clients.

Based at the: Chudleigh office

A qualified Chartered Accountant and Chartered Certified Accountant, Tom has worked in the finance industry since 1987 and is a shareholder and director in the Chartered Accountancy practice, Atkins Ferrie. He is also a member of the Institute of Directors (London). Tom is responsible for the marketing and business development of AFWM Ltd and has bolstered strong relationships with some of our charity and corporate partners including the National Trust and many more.

Based at the: Helston office

Ronnie has a BA Honours Degree in Economics and Geography from the University of Exeter. After graduating he worked for a multinational firm where he obtained his mortgage qualifications. Ronnie joined AFWM Ltd in August 2011, and worked closely with John Waldie whilst he obtained his Diploma in Regulated Financial Planning. He has worked as a financial adviser since 2013 and his wide range of skills enable him to provide a quality holistic approach to financial advice.

Based at the: Helston office

During his 13 years at Standard Life Dan has operated in several roles, taking him from Bristol to Edinburgh and back down to Devon. During this time Dan specialised in helping advisers and their clients with investments, pensions, and high net worth financial planning. He brings with him a wealth of technical knowledge and industry understanding which will be used to help our customers, providing them with great advice and excellent customer service. Dan has responsibility for our client management team, marketing and the development of our strategic partnerships.

Based at the: Chudleigh office

Rob has a BA Honours Degree in Accountancy from Birmingham Polytechnic and was awarded the tax prize whilst he was there. He qualified as a chartered accountant with Price Waterhouse in 1993 and worked for Magneti Marelli, as a financial controller and worked as part of the senior management team. He spent 15 years in the renewable energy industry including time with Nuon and Vattenfall. During this time he was head of finance for the UK, senior acquisition manager UK and head of onshore development England & Wales. Rob joined AFWM Ltd in March 2015 after completing his Diploma in Regulated Financial Planning. Rob gained the additional qualification to become a pension transfer specialist in June 2019.

Based at the: St Ives office

Rob graduated from the University of Exeter in 2015 with a degree in Mechanical Engineering and Management. During university, Rob played for the Exeter Chiefs, England Students and Great Britain Students rugby teams. Rob’s sporting background has provided him with a strong work-ethic, great communication and the ability to lead. Combining these with the optimisation and management skills learnt whilst acquiring his degree gives him the relevant attributes to be an asset to the AFWM Ltd team and to help clients achieve their financial goals.

Based at the: St Agnes office

Read more: In the Spotlight – Rob Coote

James has a first-class degree in Accounting and Finance from Swansea University. He joined AFWM Ltd as a research assistant, providing technical support to the advisers while researching investments and products to recommend to clients. Having qualified for his Diploma in Regulated Financial Planning, he has been a financial adviser at the Company since 2016.

Based at the: Helston office

Read more: In the Spotlight – James Currie

George has achieved a Master’s degree with Distinction in Finance and Investment as well as holding a degree in International Relations and Politics from Plymouth University. He now works for AFWM Ltd as a financial adviser based at our Chudleigh office. Outside of work, George has a passion for hockey, playing National League for Ashmoor.

Based at the: Chudleigh office

Read more: In the Spotlight – George Galbraith

Harry joined AFWM in 2022 and is based in our St Agnes office. Having graduated with a degree in Dentistry from Newcastle University in 2016, he practised as a Dentist for several years before undergoing a career change to pursue a passion for finance. Harry enjoys working with clients from all backgrounds and has a particular interest in helping dentists with all aspects of their financial planning. Outside of work he enjoys playing golf, skiing and surfing.

Based at the: St Agnes office

Tabitha’s diversified career has seen her achieve a Level 4 Apprenticeship in Investment Operations with JP Morgan; she then went on to obtain a Level 5 Operational Management qualification with Center Parcs. She joined AFWM Ltd in Spring 2021 as a Trainee Financial Adviser supporting our qualified advisers and John Waldie, alongside completing her Diploma in Regulated Financial Planning. Having achieved this in Summer 2022, Tabitha went on to complete her qualification in long-term care planning and is now looking forward to using her past experiences to give the highest quality financial advice to her clients.

Based at the: Sherborne office

Read more: In the Spotlight – Tabitha Parham

Arran joined AFWM in August 2021 after graduating with a First-Class BSc honours degree in Economics from the University of the West of England. Arran spent two years supporting several of our advisers in a trainee capacity, whilst working towards completing his Diploma in Regulated Financial Planning. Qualifying in July 2023, Arran is committed to providing the high-quality service AFWM is renowned for to assist his clients in meeting their financial goals.

Based at the: Sherborne office

Chris joined AFWM Ltd in April 2017 following an 18 year career with GE Money where he worked in several different roles including underwriting, mortgage adviser, team leader and customer experience and outcome manager. His current role is to drive the mortgage side of the business forward, incorporating a strong ethics-based belief into the mortgage field. He deals with both residential and buy-to-let or holiday home mortgages, equity release and reviews the protection needs of his clients.

Based at the: St Agnes office

Oliver graduated with a Master’s degree in Astrophysics from the Autonomous University of Barcelona in 2017. He returned to Cornwall to join AFWM Ltd as a research assistant in April 2019, and alongside this role completed a Diploma in Regulated Financial Planning. Now a qualified financial adviser, he works at our Sherborne office and strives to provide the highest service to his clients and community alike.

Based at the: Sherborne office

Trevellyan joined in 2019 and brings with him a wealth of investment experience. After graduating with an Economics degree from the University of Bath, Trevellyan began a career in institutional asset management at Strathmore Capital, advising some of the world’s largest pension funds on their investment strategies. He then moved to GAIN Capital to manage the firm’s discretionary equity investment strategy and was integral in improving the firm’s discretionary trading performance. As an adviser, Trevellyan draws upon his extensive investment and client management experience to provide the first-class service AFWM Ltd is renowned for.

Based at the: St Agnes office

Zoe obtained a First-Class degree in Economics from the University of Science and Arts of Oklahoma whilst on a soccer scholarship followed by a Master’s degree in International Relations from the University of Exeter. Having obtained her diploma in Regulated Financial Planning, Zoe is now the financial adviser based at the Barnstaple office. Currently playing for Exeter City, and having previously played for the likes of West Bromwich Albion, Zoe plans to use her strong work-ethic, excellent communication skills and keen optimism to thrive as a financial adviser – with the main aim of helping her clients achieve their personal financial goals.

Based at the: Barnstaple office

Luke started his career in the Royal Air Force before completing his BA Honours degree at Loughborough University. After graduating he worked for a multinational firm specialising in Foreign Exchange and international payments. Luke has a great work ethic and strong communication skills that have been developed over a decade working in financial services. Luke joined the team at our Helston Office in June 2021 and having completed his Diploma in Regulated Financial Planning, is now based at our St Ives office.

Based at the: St Ives office

Read more: In the Spotlight – Luke Zorab

Christine continues to work closely with John Waldie, whilst also remaining as the Principal for all client management issues. After successfully completing the London Chamber of Commerce and Industry Secretarial Intensive Course at Cornwall College, Christine spent 12 years in Architectural Administration with a further 17 years in Financial Administration covering both the Mortgage and Investment fields, which gave her the essential skills and knowledge prior to joining AFWM Ltd in February 2011.

Based at the: St Agnes office

Sally assists Ronnie Williams in overseeing and managing the regulatory compliance needs of the business and general client management. Prior to joining AFWM Ltd in 2015, Sally enjoyed a varied career of 35 years with NatWest Bank, including joint branch manager of St Ives with Jo Allen for 14 years.

Based at the: Helston office

Jo joined AFWM Ltd in 2015 following a 28 year career with NatWest Bank, the last 14 years of which she was joint branch manager with Sally Endean in St Ives. Jo works closely with Chris Towell and assists with all client management aspects of our mortgage and equity release applications.

Based at the: St Agnes office

Rhia joined AFWM in September 2024 as Client Manager in our Sherborne Office. Prior to this, she worked in healthcare for nearly nine years as a midwife and health visitor but decided on a career change. She is enjoying learning about the finance industry and supporting our advisers and clients. Rhia is excited for the opportunities ahead within AFWM.

Based at the: Sherborne office

Anthea joined AFWM Ltd in May 2021, and is based at our Barnstaple office, providing client management support to Zoe Watkins. Anthea brings with her a wealth of experience, having previously worked in a variety of administrative roles, encompassing various industries across the United States, Ireland and the U.K. Most recently within the continuing healthcare environment.

Based at the: Barnstaple office

Laura joined AFWM Ltd in May 2019 as an administrator in our Chudleigh office. Prior to joining the team at AFWM Ltd, Laura worked in the health and social care sector for 15 years, the last three of which was providing apprenticeships in a work based training capacity. Laura provides training and mentoring support for our client management team in the East region.

Based at the: Chudleigh office

Katy joined AFWM Ltd in March 2018 as a Research Assistant providing technical support to the advisers. She studied History at the University of Birmingham and in 2020 successfully completed her Diploma in Regulated Financial Planning. Katy is based at our Helston office as our client asset management executive. She oversees the day to day running of our DPAS Switching Service and is responsible for compiling our annual due diligence reports and fund research.

Based at the: Helston office

Arran relocated from West Yorkshire to the South West and joined AFWM in 2022. Having worked closely with Ronnie Williams in our Helston office Arran completed his Diploma in Regulated Financial Planning and long-term care planning qualification in pursuit of his ambition to become a Chartered Financial Planner. Arran also holds a first-class master’s degree and PhD in Chemistry from the University of Southampton and now relishes his opportunity to provide personalised, holistic financial advice to his clients. Away from work Arran enjoys golf, badminton, snowboarding and camping, particularly on the Isles of Scilly.

Based at the: St Agnes office

Hayley joined AFWM Ltd in January 2020 as an Administrator and Research Assistant. Hayley studied Psychology at the University of Plymouth and prior to joining AFWM Ltd was production co-ordinator for a Cornish retail company. In 2022 Hayley successfully completed her Diploma in Regulated Financial Planning.

Based at the: St Ives office

Jemima originally joined AFWM Ltd in September 2021, she had to leave due to relocation, but we were pleased to welcome her back in July 2023. Jemima has a BSc in Business Management from the University of Exeter and spent four years working for Clarks at their Somerset headquarters. Jemima is our Client Manager in Richmond and also working towards her Diploma in Regulated Financial Planning.

Based at the: Richmond office

Angela joined AFWM Ltd in January 2020 as an administrator with a previous background of working for independent financial advisers. Prior to this she has over ten years experience of the hospitality and events industry including working at several five-star hotels. In January 2022 Angela became senior client manager, based at our Helston office.

Based at the: Helston office

Andrew is responsible for the day to day reconciliation and processing of commissions, banking and finance, including payroll and accounting processes. He joined AFWM Ltd in October 2019 after working for many years as an administrator and accountant in the local hospitality industry.

Based at the: St Ives office

Andy joined AFWM in February 2024 and works as a research assistant in the Chudleigh office. He has over twenty years’ experience in the financial services industry having previously worked as an independent financial adviser, pension transfer specialist, and held paraplanning and compliance support roles. Andy uses this wealth of experience to support our advisers in providing the best possible service to our clients.

Based at the: Chudleigh office

Sharon joined AFWM Ltd in May 2021, as our marketing and charity co-ordinator. Joining us from a long and varied career in the travel industry, having worked for a major UK airline, leading leisure and business travel agencies. Now marketing manager, Sharon is responsible for our day to day marketing activities. She continues to utilise her strong communication and organisational skills, in co-ordinating the large number of events AFWM Ltd sponsors each year, supporting our local communities, and working in partnership with our local charities.

Based at the: Barnstaple office